(source: Adobe) As it is with all technological change, every industry must understand, assess, and prepare to incorporate the “new” with the existing. The payment industry, which is undergoing almost constant change, is no exception to this rule. But to understand this change, we must start at the beginning – with Web 1.0 or the “static web”, so called because you would load all the data at once from a web server. This would start to change at around the turn of the millennia with Web 2.0. In 1999, Microsoft experimented with what later would be called “AJAX” (Asynchronous JavaScript And XML) , which was an enhancement to its web browser so that it could asynchronously pull data from the web server without refreshing the whole page. This enabled websites to become more interactive and behave more and more like applications. It was this underlying technology together with Javascript frameworks that enormously simplified content creation and self-publishing, and ultimately gave rise to